四万万顾客 [经营管理]

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一位外国商人卡尔·克劳，在20世纪初的上海，将四万万中国人视为潜在顾客，深入研究中国文化与商业思维。本书以记者视角，通过种种生动有趣的逸闻，揭示了当时中国社会的独特之处与经商之道，至今仍具启发意义。
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